Signs of a bad marketer

Over the years, I have had a chance to observe companies, marketers and in informal chat with product managers, developers, sales, I have come to the painful conclusion that marketing is filled with more morons than other departments. While there are few good ones, the bad ones bring a bad reputation to the field. Here is my attempt to document, what makes a marketer a bad one...

1. Assumes he/she is the representative of how market reacts

Example: "I quite like the message I wrote - everyone else in the universe must love it". Refuses to do any market test and claims "Dude, I have been doing this job for ever".

2. Says if we spend enough with Gartner, they will write positively about the company

I am not a big fan of Gartner - I think most analysts there are arrogant, and in general, not nice people to have a beer with. But, they stand up for their clients, and their clients are customers, not vendors. So, no matter what you spend with Gartner, they won't say you solve world hunger - if there is some honesty left in the analyst community, you can find it at Gartner.

3. Wants to pre-announce products, before the requirements doc is written

I am all for generating buzz for your product ahead of time, but damn, can't you wait till development starts writing code?. This is not as much sin as the next one.

4. Announces products that do not exist

90% of the people who read press releases can make this out easily. These are called Seinfeld releases ( release about 'nothing' ). They start something like 'ABC Corp announces thought leadeship in XYZ' ( alternative title could have been 'ABC Corp has couple of Farts who think they are the biggest shit since slice bread' ). These press release will end like 'the above mentioned solution will be available shortly to the market' ( shortly in a press release means 3+ years if the company is being honest).

5. Builds ROI based on gut feel. ( or how it feels in the gut after heavy Mexican food).

Well, this gotta be self explanatory. Any customer who relies on an ROI calculators deserves what they purchase. We all have seen press releases such as 'XYZ products have reversed the global warming by reducing the time an admin spends in a data center, there by eliminating the methane emissions from data centers'.

Any other thoughts guys?